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Father Joe's Villages
In California, homelessness is epidemic. Father Joe’s Villages helps people who are victims of misfortune, illness and circumstance. A strategy was needed to build awareness and donor support. So we created a new theme, Rebuilding Lives, and applied it to a construction helmet. This idea provides a unique and uncopyable symbol of Father Joe's Villages' dedication to returning people to productive lives. The theme and icon work equally well in our executions for print and social media, and was brought to life for TV with CG animation.
Father Joe's Villages TV
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