Omega Boost
There’s no shortage of Omega supplements on the market. They’re loaded with the Omega-3 your body needs BUT they lead to nasty fish burps. So, we reinvented the category by introducing the Viactiv UNOmega. It’s an Omega, but better. You get all the Omega minus
the fish burps. Goodbye Omega haters, hello UNOmega lovers.
Facebook/Social Posts
Calcium Chews
For years it’s talked to women with the same voice as the Halllmark Channel. Enough.
Gen X women are fierce and fabulous and look forward to every milestone with energy
and positivity—yes, even osteoporosis. So, this campaign reframes the calcium
conversation by playing to a woman’s strength.
With Viactiv calcium chews, women aren’t getting older, they’re getting bolder.
Facebook/Social Posts
Selsun Blue dandruff shampoo works SO well, no one can even tell you get dandruff in the first place. In a category-breaking rebranding campaign, we took this premise to its hilarious extreme: a boyfriend convinced that his girlfriend’s Selsun Blue bottle must belong to a paramour.
This ridiculous-but-relatable story plays out across a :15 second TV spot and
scroll-stopping social and digital content. With a new tagline, we also renovated
the brand identity to a look and feel that is contemporary and relevant.
SELSUN BLUE "You'd Be Surprised" TV15
TV
Tik Tok Video (Click Note For Sound...it's worth it!)
Facebook/Social Posts
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