Primatene Mist had been THE go-to over-the-counter asthma inhaler for over 50 years until it was taken off the market due to its use of chlorofluorocarbons in 2011. While at PureRED, we pitched and won the account with the opportunity to relaunch the newly formulated Primatene Mist in 2020. With TV and digital "Breathe Easy Again" campaigns starting in 2021, I helped successfully relaunched this great product on store shelves nationwide and it is now the
#1 doctor recommended over-the-counter asthma inhaler. Check out the new "Asthma Monster" spot below that is airing now and additional spots prior.