Selsun Blue dandruff shampoo works SO well, no one can even tell you get dandruff in the first place. In a category-breaking rebranding campaign, we took this premise to its hilarious extreme: a boyfriend convinced that his girlfriend’s Selsun Blue bottle must belong to a paramour.

This ridiculous-but-relatable story plays out across a :15 second TV spot and
scroll-stopping social and digital content. With a new tagline, we also renovated
the brand identity to a look and feel that is contemporary and relevant.